Video Transcripts

CEO Chris Dull details what separates our franchise model (and custard) from the rest.

My name is Chris Dull. I’m the chief executive officer of Freddy’s Frozen Custard & Steakburgers. (11:30) My favorite custard at Freddy’s is whichever custard is in the cup. I’ve been around ice cream and custard for most of my career, and I have never experienced a product that is as delicious as Freddy’s custard. If you’re considering franchising, I highly recommend you give Freddy’s a strong look. We have a proven brand, a proven track record, lots of open territory to develop new locations, and we have markets within our core markets that are still open for development.

– Chris Dull, CEO

Built on delivering high-quality food with exceptional customer service.

You may have visions of one to two restaurants, but as history has proven, our operators typically surpass that pretty quickly. When you’re coming to Freddy’s, make sure that you’re ready to think bigger than maybe you thought was possible because at Freddy’s we make big things. The foundation of our operation is really three pillars, which is cleanliness, quality and hospitality. You can ensure that our guests are gonna be treated with respect, they’re gonna be treated with kindness, and they’re gonna be treated better than they’ve probably been treated at any other quick service restaurant. Our restaurants are always clean … and the quality of our product is unsurpassed. Not only do we use great base products, but everything is made to order.

– Chris Dull, CEO

Invest in a franchise that caters to a wide audience.

– Dave Dreiling, Multi-Unit Operator

A corporate support system that wants to see you succeed.

Being a Midwestern guy, I’m probably biased because I love Midwestern values of transparency, of honesty, of great work ethic. That’s what I’ve found with corporate. I’ve also found that every franchisor will tell every franchisee the same thing, that their number one goal is for you to make money. And what I’ve learned across the four different kinds of franchises that I’ve owned is it’s really a spectrum from ones that really mean it to the ones that almost mean the exact opposite. Freddy’s is always over there. Their actions in the 11 or 12 years I’ve worked with them is they’ve kept at that at the forefront. You see that come through with Freddy’s corporate in their daily actions.

– Dave Dreiling, Multi-Unit Operator

Hear why Multi-Unit Operator Brian Pyle’s investment in Freddy’s was the best decision he ever made.

I’ve been a Freddy’s franchisee since 2008. We own and operate 14 in Colorado, and we operate 13 additional locations in Alabama, Ohio, and Montana. Prior to Freddy’s, I was in the banking industry where I was a financial planner for a large credit union. Looking back, this is one of the best decisions we’ve ever made. The top reason I was attracted to Freddy’s was because what the co-founders said when we met them. They believed in the franchisees, they understood the value, what the franchisee brings to the table. The entire time we’ve been franchisees, they’ve held true all the way through for 17 years.

– Brian Pyle, Multi-Unit Operator

Benefit from an easy-to-follow, proven process.

The most rewarding thing about being a Freddy’s franchisee is the ability to control my own destiny. With the tools and systems that are in place at Freddy’s, that has made it a lot easier to do. The advice I would give a Freddy’s franchisee prospect would be to come in and trust the Freddy’s process. The Freddy’s franchise opportunity’s different than other franchises. The value that Freddy’s franchise places on the franchisees is unlike any other franchise out there.

– Brian Pyle, Multi-Unit Operator

Invest in Freddy’s & flourish in an environment for success.

I’ve been a Freddy’s franchisee for 12 years. We operate 66 locations in 13 states and we have 70 more to develop over the next 10 years. I think that Freddy’s recipe for success is really to create opportunity for others and allow them to be successful. And that’s what’s really fun, is creating the environment for others to be successful. Creating the environment for success and then putting the right people in there has equaled a lot of opportunity for our team and a lot of opportunity for us to continue to grow.

– Jason Ingermanson, Multi-Unit Operator

Join a franchise where everyone has a seat at the table.

The first Freddy’s conference that I went to had about 10 people around the table. We were all sitting there, coming up with ideas and talking about what we loved about Freddy’s, the opportunities we had to grow Freddy’s together. That’s what intrigued me to continue to grow with this concept, was the camaraderie between Freddy’s corporate and the founders and their franchisees. It felt very family-oriented. It felt very business-oriented as in we’ve been aligned all along to work with each other to come up with what the future of Freddy’s would look like. And my entire experience with Freddy’s since then, clear to 66 locations today, has been that same comraderie and that same discussion around the table.

– Jason Ingermanson, Multi-Unit Operator

Untapped market potential for growth-minded owners.

I’ve been a Freddy’s franchisee for six years now in Grand Rapids, Michigan, with four locations and hoping to keep growing. There was zero brand awareness when I went to Grand Rapids, but that is an exciting thing because you’re able to build that from one store into two, three, four. Once that starts to come together, you really start the economies of scale happen, and you become more efficient with your marketing, but also your loyalty goes up too. When people start telling each other about it, the word-of-mouth advertising has always been the best for us. It’s been exciting to see that in a new market and as we continue to expand. It only gets better and better and more exponential in that regard.

– Joe Reber, Multi-Unit Operator

Love what you do every day.

I get the opportunity to serve people something that they love. People love custard, people love steakburgers, along with all the other assortment of great items on our menus. I’m in my stores, I spend a lot of time on my floor, I interact with my guests almost daily. I’m laughing, I’m playing with kids, I’m high fiving, I’m handing out t-shirts all over the place. I like that 10:30 moment where I flip the lights on and the restaurant actually comes to life and we’re getting ready to serve people steakburgers and frozen custard.

– Jo Williams, Multi-Unit Operator

Franchise Business Coach support you can count on.

The franchise business coaches provide integral support through their relationships. You never know how you might need to best support someone and having a relationship with them first and foremost allows an honest exchange and an openness to help get to the root of any issues that there might be. It might be as simple as, “hey where is this or how do I do that,” but sometimes it might be more complex. That’s been one of our bigger successes; is that we’ve got great relationships with our franchisees from the top ownership all the way down to the management in the restaurant. One of the things that makes us successful is the systems that we have created for our franchisees. I actually have one who came up to me and told me he didn’t realize how spoiled he was until he started with another concept and realized that our systems were way ahead of what they had to work with. It really makes the job easier for the franchisees and for the team.

– Zach Woodburn & Mike Mann, VPs of Franchise Support

What’s it like to be a Freddy’s Franchise Owner?

It’s smooth, it’s streamlined and it’s just an exciting time. I enjoy going out and visiting my restaurants and especially meeting with my teams, sitting down with my managers and employees and talking to them and just seeing how their day is going.

– Ron Oberg, Multi-Unit Owner

The Freddy’s Way leads the way.

The Freddy’s culture is a critical component to our success and really started at the beginning. It started with doing things the Freddy’s way, doing things the right way. Culture comes from my dad, Freddy, and it has become part of our DNA all along. It’s our patriotism, it’s our Americana, it’s our homespun and ’40s and ’50s décor that really make us what we are.

– Randy Simon & Scott Redler, Co-Founders